Exclusive Opening Night for Riihi BBQ – A Launch Steeped in Smoke, Warmth and Northern Soul

Nordic Event Management proudly produced the exclusive opening event for the new Riihi BBQ restaurant in May 2025. The event gathered influencers, media representatives, partners, and food industry pioneers for an immersive experience – introducing the concept in a way that was true to its values and identity.

Riihi BBQ is a bold newcomer to the Finnish culinary scene, drawing inspiration from Nordic nature, traditional wood-fired grilling, and the communal spirit of shared meals. These elements shaped the essence of the event: warmth, smoke, open flames, and meaningful encounters.

A Full-Scale Experience, From Concept to Execution

Nordic Event Management delivered the launch event as a full-service production, including:
– Guest list coordination and invitations
– Event program design and scheduling
– Visual styling and atmosphere creation
– PR materials, photography, and social media content

Throughout the evening, guests enjoyed handcrafted BBQ specialties, live music, and a welcoming ambiance rooted in Northern aesthetics. The event gained widespread attention across social media, thanks to strategic influencer collaboration and curated content.

The Result: A Memorable Launch That Delivered Impact

Following the event, Riihi BBQ quickly established itself as one of the most talked-about new restaurants. Media coverage, social buzz, and immediate reservation inquiries demonstrated the power of a well-executed brand launch.

"The opening night for Riihi BBQ was everything we envisioned – warm, rugged, and filled with real human connection. Huge thanks to Nordic Event Management for your professionalism and creative courage!"
– Client feedback

Planning a PR event, brand launch, or private gathering?
At Nordic Event Management, we craft bespoke experiences that elevate your brand – with authenticity, precision, and heart.