Plaza Premium Lounge – A VIP Holiday Event to Remember
Plaza Premium Lounge VIP event - Helsinki-Vantaa Airport November 2024
The holiday season kicked off in style at Helsinki Airport’s international Plaza Premium Lounge, where Nordic Event Management created an exclusive VIP Christmas event. The event was tailored for media representatives, influencers, PR professionals, and entrepreneurs – people who not only travel frequently but also share their experiences with a wider audience. The goal was to spark interest in the lounge, raise brand awareness, and deliver a memorable evening.
The event began with welcome drinks and music by DJ Wille Lahti, setting a modern yet warm atmosphere. Guests were treated to a high-end finger food menu designed to showcase the lounge’s quality and service standards. The evening also featured speeches from Plaza Premium Group’s Country Director for Finland, Analia Marinoff; BB Wines’ Sam Hanan; and Maria Smura, who introduced the lounge concept and the stories behind key partners.
Collaboration partners included Kouvolan Lakritsi, which offered Finland’s best liquorice shaped like cigars, and BB Wines, the lounge’s official wine supplier, which curated a fine selection of wines for the event. The evening blended Finnish craftsmanship with international premium quality – exactly what Plaza Premium Lounge stands for.
Nordic Event Management handled the entire event concept, production, and guest list – from welcoming guests to creating the visual identity and ensuring brand alignment. The event also generated plenty of content for photography and social media.
This VIP celebration not only brought valuable visibility to Plaza Premium Lounge but also led to new contacts, potential partnerships, and increased foot traffic. The event proved that an airport lounge can be more than just a waiting area – it can be a stage for unforgettable moments and experiences.
More about the client:
www.plazapremiumlounge.com